Introducing your new Rail Branding Advocates

Aura Brand Solutions is proud to announce, Aura Marketing: your one-stop-shop agency for all marketing needs.

Quality marketing is one of the key components that sets first-class rail businesses apart from their competition. However, finding a company that will manage all of your marketing efforts with zero fuss can be an incredibly difficult task.

Aura Marketing is comprised of an experienced and dedicated team of talented marketing, design, and content experts. We specialise in digital and print marketing, rebrand strategy, content campaigns, B2B/B2C brand development, and social media management.

Our aim is simple: to deliver the best, top-quality marketing content for our customers at every turn.

We’re a highly collaborative organisation and pride ourselves on our long-standing customer relationships with some of the nation’s biggest brands.

Whether you are looking for ongoing marketing support or just a one-off project, you will receive the same professional service. We’ll support you throughout the entire journey and into the future, from conception to implementation.

Our vast array of professional marketing services include:

  • Brand strategy and design
  • Press releases
  • E-newsletters
  • Blog content
  • Search and display ads
  • Social media strategy
  • Corporate brochures
  • Search engine optimisation
  • Whitepapers
  • Video and visual media

Each business faces unique challenges, so we tailor highly effective, personalised strategies that get you results and complement your brand’s overall targets.

We start by working with you to get a greater understanding of your business’s past, present and future. Workshops give us a full insight into your business’s objectives, competitors, target customers, and what it stands for. We then provide you with a marketing framework, which will help you set objectives partnered with understandable KPIs.

As we are experts in the rail market, our relaionships with clients such as Loram UK have naturally developed into full-scale brand and marketing management.

Director of International Business Development at Loram, Andrew Watson, says:

“LORAM have been working with Aura for many years. Our relationship progressed into a more strategic partnership towards the end of 2020. This has crystallised into a brand refresh, brand recognition, targeted marketing, content creation, audio and visual aids, trade events and conference support work streams.

Taking an idea of partnership from paper to realisation has taken trust, patience, commitment, honesty, respect and integrity, and I can say that everyone within the Aura business that we regularly deal with demonstrate all of these values in spades. It’s these shared values, coupled with a desire to succeed, that will see the relationship continue for years to come.”

Aura Marketing’s Head of Marketing, Lewis Ludden, says: “It can often seem challenging to know where to start with marketing. However, we like to make it easy by offering you straightforward and uncomplicated strategies, complemented with clear and concise reporting. This will demonstrate exactly how your marketing is helping your business grow.”

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