Santander Navigator: The German Distribution Landscape – Manufacturing

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Date(s) - December 13 2022
11:00am - 11:45am

A unique opportunity for UK SMEs in collaboration with AHP International Group, this event will provide an overview of the German Advanced Manufacturing industry, as well as how to position and successfully sell B2B solutions.


The German B2B market is one of the most complex environments that British exporters are likely to come up against worldwide. Germany is not only self-sustaining when it comes to many technical products, but also extremely conservative when faced with innovations and solutions that aren’t ‘Made in Germany’. Additionally, it’s hard to find a more decentralised and competitive marketplace. Germany asks for localisation of sales and marketing in a subtle way. Not surprisingly, the question ‘how to find a German distributor?’ is top of the FAQ list for the German market.

During the event, you’ll have the chance to hear from our in-market expert, Stefan Peikert, Partner & Founder of the AHP International Group, who will provide an overview of the German Advanced Manufacturing industry and how companies can overcome market entry challenges, as well as successfully position and sell B2B solutions. The webinar is particularly valuable for beginners or early-stage exporters to Germany. However, for those already active in Germany and looking for further growth, the event will also serve as a refresher and give you the tools needed to evaluate your current operating model.

Join us
To register for this event, please click this link or, for further information, please contact Konstantina Kotta.

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